What a shame it therefore is that Xbox has
instead fell victim to a heated sexism debate.
Having recently released a letter to the other half to justify the
purchase of an Xbox Microsoft made one crucial tiny little error- They assumed
the only people buying the console were men!
It is of course a shortsighted and immature
mistake for the company to make. We live in a world where gamification is wide
reaching across the sexes. These types of faux pas highlight the changing
trends and important issues companies need to be aware of. Relying on old pre
conceived ideas and/or stereotypes to shape creative messages simply won’t work
in this day in age. For a company the
size of Microsoft it shouldn’t be new news that they have such a massive female
base that would have potentially of taken offence to this messaging.
Pay attention and listen to your audience.
If you do that you won’t find yourself making any embarrassing changes to
marketing campaigns. In the case of Xbox once again the tweets and buzz of the
social networks have prompted action from the games console giant.
Not a great result for Xbox but one it will
no doubt recover from. The question is will they learn this crucial oversight?
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